Restaurant owners often focus on food offering being the primary reason for clients to visit the restaurant. However they shouldn’t underestimate the importance of a curated wine list. In many restaurants food & wine revenues are 40 to 60% which proves the power of a professionally created wine program that unlocks full potential of a hospitality venture. I’ve been consulting internationally for leading hotel chains & wine bars, designing their bespoke wine programs for last 10 years & say with absolute confidence – smart Wine Program is a game changer for outlet’s profits. How important is wine offering to you as a customer? Please share your experience!